London, United Kingdom (CNS) -- The world's first green boob survey has been launched on daisygreenmagazine.co.uk. The survey aims to give women a chance to say how they want to dress their assets, which will hopefully lead to the creation and manufacturing of the 'best ever' ethical bra.

Thousands of women are expected to take the strictly confidential essay that is available on the Daisy Green website. The magazine wants to create the ideal bra that is fairly made by eco-friendly fabric and will be sold on the high streets at a fair price with the proceeds going to charity. Each participant of the survey will be entered in to a prize draw to win £50 worth of ethical lingerie.

Founder of daisygreenmagazine.co.uk Nicola Alexander said; "There's now a fantastic range of ethical fashion available and we'd like to see this extended to bras that real women really want to wear. We hope the survey will pave the way for a wider range of ethical bras including larger sized, sexier and under wired items."

The launch of the survey in London saw the press treated to a fashion show that showcased the styling of Lupe Castro. The ethical underwear was worn by Models of Diversity, women all shapes, size, nationalities and ages. Times Journalist John-Paul Flintoff also created a dress out of second hand bras in a space of an hour with 'The Big Swish' following the event.

Results of the Big Green Boob Survey will be announced in the spring.

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