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|2009-07-27 - Weird News|
Windsor Genova - AHN News Writer
Coca-Cola Tests Carbonated Milk In Europe
London, U.K. (AHN) -- Soft drink giant Coca-Cola is testing in the European market a carbonated milk product that contains skimmed milk, cane sugar and fruit flavor.
Called Vio, the 8-ounce drink in an aluminum bottle sells for $2.47 or Â£1.50 and comes in four flavors citrus burst, peach mango, tropical colada and very berry.
The company, which launched the product in New York last month, touts Vio as a healthy refreshment citing its natural ingredients and calcium and vitamin C.
The Coca-Cola product is said to be facing a challenge from discriminating Britons, who failed to flock to a similar product called Britvic six years ago. However, Vio may get approval from Asians, particularly consumers in Hong Kong and Japan, where shelved milk products are popular.
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