-- With bikini season just round the corner, many spas in New York, Miami, Los Angeles and Minneapolis have found a new way to earn money and offer relaxation by promoting "butt facials."

People who are ready to dish out nearly $650 -$800 for a hour-long session can get the facials that promise to tighten, lift and tone the posteriors of clients eager to wear the bikinis and bathing suits.

AFP reports that the new facials are a part of a new trend in town that many spa owners have launched keeping in mind the clients who have enough money to spare and extremely conscious of how they look.

The treatments for the rear-end focus on cleansing and detoxifying the skin just like they do in a regular facial. Others use microdermabrasion or microcurrent therapy to rid the buttocks of cellulite deposits, acne and other skin problems.

Though the clients include mostly rich women but there are also a few male athletes, who sweat a lot and break out, who have opted to try the "butt facials."

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