Sofia, Bulgaria -- European men are rushing to Bulgaria to buy Boza beer, which is said to boost women's breasts, after Bulgaria's accession to the EU abolished prohibitive customs duties on the drink.

The Bulgarian Boza beer, which is made from fermented wheat flour and yeast, has become popular among bar owners, shopkeepers and shoppers across Europe. The beverage is popular among men as gifts for their wives and girlfriends to benefit from its reported ability to make women's breast grow bigger.

One buyer from Romania said he traveled to Danuebe so he could buy the famous beer in the Bulgarian town of Ruse, according to Ananova news reports.

Ananova reported he said, "I've bought a case for my wife to try out. I really hope I see an improvement."

And Klaus Smith, who owns a ski resort in Schladming, in Austria said he is planning to travel to Bulgaria to make his own purchase of Boza.

He said, "I had heard of Boza before but it was always so expensive once the tax was added. But now that's gone I'm going to start offering the drink to my aprčs-ski customers," Ananova reported.

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