Beijing, China -- A matchmaking cruise that aims to help male millionaires and beautiful women find each other will be held in China this month, the state-owned China Daily said. To qualify, the male participants must have assets worth at least two million yuan ($250,000) and the women must be "good-looking and desirable."

"Rich men are normally very busy," says organizer Xu Tianli, "and most of the women they meet are there for work or business, which these men consider to be unsuitable for relationships."

Xu says that many of men have far more money than required to take part in the cruise.

"Actually, half of the men who registered for the event have more than 200 million yuan ($25 million) worth of assets," he tells the paper.

The cruise is planned to take place on Shanghai's Huangpu River on November 25. Xu says that so far more than 20 men have signed up.

One of the men who registered tells the paper, "I often find pretty women on the street, but many of the people I meet in person are not the kind to win husbands.

"Appearance is most important to me."

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