Clearwater, FL -- Ladies, here's news that will give you a runner's high: A bra designer in Florida has created a new bra that supposedly enlarges breasts while you jog.

The company Personal Beauty Unlimited has created a bust-enhancing bra that they claim increases most women's chest one cup size in 30 days of wearing it.

It works by retraining the midriff and underarm flesh that most women don't realize is their bust says spokeswoman Donna Lisa.

She says the 28 different sewing design points and the material "support the breasts like a suspension bridge," without the use of an underwire.

Women can wear it while they jog because the design prevents the midriff muscles from being strained while doing physical activity. Lisa says with normal bras, the muscles are torn over the years which leads to the dreaded Cooper's Droop.

The bra has to be custom fit says Lisa, and it's not cheap. One boob-building bra costs $100, but she claims they last for years.

Women or vendors interested in the bra are encouraged to call 800-221-6793 to find it in their area.

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