Chicago, IL -- If you are on the gift list of an affluent relative or friend, you should expect some extremely expensive presents this holiday season.

That's according to a survey by Thomas, Townsend and Kent, a database marketing firm that targets the rich.

In the survey, affluent consumers -- defined as those with incomes of $100,000 or more -- say the gifts they plan to dole out this holiday season include Sharp 37-inch LCD TVs, which cost up to $7000 each, and the $600 Taylor Made r7 golf driver.

Also on the richie richs' gift list is the Motorola RAZR V3, a camera cell phone that costs almost $550, and the Sony Vaio x505 notebook computer which sells for around $3000.

On the flip side, the rich folks' own wish lists show affluent men want electronics and sporting goods while well-to-do ladies prefer gift cards, clothing and jewelry.

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