New York, NY (WFN) -- A novelty store in New York is telling customers to keep their change.

The Abracadabra Superstore has instituted a new "rounding down" policy where, for instance, a shopper now only pays $32 on a $32.75 bill.

Store owner Paul Blum says he instituted the new rule because he was "getting lazy and too old" to go to the bank for change.

He says the policy has increased business, but more importantly, has kept customers from "chiseling me down," or asking for discounts.

Besides the coins in the soda machine, the only change in the store has to do with the products, which include costumes, props and masks.

Blum says his store will keep rounding down "forever," -- which is believed to be a first for retailers anywhere in the U.S.

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