Port Moody, British Columbia (WFN) -- Usually consumers pay to read books but one British Columbia author is flipping the script by paying people to read his book.

Shane Kennedy is the author of "Highbinders" (Wordshack Publishing), a novel about a man trying to kill his brothers to gain control of their father's company.

Kennedy is holding a raffle on August 28 and is offering $500 to the winner of a draw for those people who buy his book that day on the Amazon.com website.

He also will give $25 to the person who gives his book the best review.

Kennedy says he wanted "to do something neat to promote [the book]" but admits he is unsure how people will respond to it.

Kennedy -- who is the president at a communications company -- has a lot of time invested in the book: He spent seven years writing it, mostly on a bus to and from work.

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