Los Angeles, CA (WFN) -- Personal trainer Tony Little isn't so little when it comes to sales, but he's no slouch in the celebrity department either.

The pony-tailed pitchman -- best-known for exercise equipment infomercials -- is nearing a new benchmark in his career for $3 billion in lifetime sales.

But along with the big bucks come the perks. Little is big on the beauty pageant scene, judging the Miss Fitness USA and Miss Fitness World competition, and he'll also soon be judging a swimsuit competition for Hooters restaurant in Florida.

Then there was the time last year when Little was invited to Hugh Hefner's Halloween party, which he says was "the thrill of my life."

After twenty years as a TV salesman, he says people from around the world are still surprised when they approach him and find out how mellow he is in his off-hours.

However, he says the best perk is when he hears from people who tell him he changed their life.

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