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2004-06-01 - Weird News
Wireless Flash News

Entrepreneur Hits The 'Sweet Spot' With Intimate Cleanser

Pacific Palisades, CA (WFN) -- A California-based entrepreneur is venturing into what she believes is the "final frontier" of the cosmetics industry -- beauty products for women's most private parts.

Last fall, Shari Creed launched a line of "intimate grooming products" which cleanse, scent and balance skin below the belt.

Her research shows the pH balance of regular soaps and body cleansers is far too harsh for what she calls "the sweet spot," leading to irritation or worse problems.

Creed's line, SweetSpot Labs, includes a cleanser, scented discs and scented wipes, and she's planning to launch a spray mist this summer.

Also on board is a new fragrance for the line called Hormone Harmony -- a blend of basil and grapefruit essential oils which women are supposed to use during their periods.

The luxury line is available at Sephora.com or through Creed's website, sweetspotlabs.com.

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