New York, NY -- You've heard of a billboard? Well, the world's first human "Bellboard" will be unveiled later today (May 25) in New York.

Hilton hotels will be creating a billboard out of 50 bellhops standing shoulder-to-shoulder on scaffolding, holding flashboards.

The four rotating signs will urge passersby to take advantage of the approaching Memorial Day weekend and go on vacation. The first image is of the American Flag.

Organizers have also arranged a rousing rendition of the National Anthem to be sung by recently retired New York "Singing Policemen," Daniel Rodriguez.

Hilton will also be matching a percentage of bellhop tips collected over the holiday weekend - up to $10,000 - to donate to The Fresh Air Fund and the Center Against Domestic Abuse.

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