Pittsburgh, PA -- A saucy billboard ad in the metropolitan Pittsburgh area is causing citizens to wince, some with pain and some with pleasure.

The billboard ad shows a picture of a dominatrix from the chest down and the caption "Do a Little Brand Spanking" and was put up by The Fitting Group, an advertising agency that specializes in branding products.

CEO Andrea Fitting says at their agency they encourage their clients to be bold, and this was their attempt at practicing what they preach.

Fitting says the ad has drawn some negative comments from women saying the campaign was "too sexual" and did a "disservice to women."

Although she says she's sorry if anyone was offended, she says the ad was not promoting violence or sexual abuse.

Meanwhile, she says 98 percent of responses were from people who loved the billboards saying they spiced up their commute time.

The ad has been whipped down for now but Fitting says, as of June 1, it will be back up again for another month.

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