New York, NY -- Jessica Simpson is known for her kooky observations such as pondering whether Chicken of the Sea is chicken or fish -- and she's capitalizing on that reputation in a new ad.

The "Newlyweds" star has just started a two-year endorsement deal for a new mint called Liquid Ice, and will be seen in commercials with her sister Ashlee debating whether the liquid-filled mints are "liquid or ice?"

She's also inviting other folks to join the debate by logging in their answer to the candy conundrum at liquidorice.com

One person who places a vote at the site will be chosen to win a four-day vacation to Los Angeles, where they'll meet Simpson in person -- and presumably continue the debate over the mints.

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