New York, NY -- Move over Pam Anderson - cartoon mom Marge Simpson is the new pin-up model of every man's dreams.

The blue-haired 'toon will be the cheesecake cover girl on the upcoming issue of "Maxim," posing provocatively in a wet, low-cut dress while scrubbing the floor.

Inside, readers can see Marge with her hair down - literally: She's sitting in bed waiting for Homer with her blue tower of hair falling around her face.

Editor-In-Chief Keith Blanchard admits the Marge cover is a "radical departure for a men's magazine," but says there's no questioning that "she's the sexiest mama in all of toon town, especially that sexy voice - arrghh!"

Blanchard worked with "The Simpsons" team on the layout, and claims it wasn't that different from how working with a live cover model, except with sketches, not photos.

Still, "Maxim" is playing it safe in case: Only one-third of the covers will feature Marge; the rest picture surefire seller Paris Hilton.

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