Highland County, VA (WFN) -- P. Diddy and Janet Jackson are scheduled to perform during the Super Bowl halftime show but a singing turkey farmer is using the occasion to score points with families.

Virginia-based turkey farmer Buck Howdy says the Super Bowl is supposed to be a family event but he doesn't feel Diddy or Miss Jackson are appropriate for all ages.

So he's tackling the halftime show head on with a special kid-oriented webcast that will play opposite Diddy and Jackson's performances.

Howdy says his halftime show will have songs, puppets and "a potty cam" which follows Howdy's son to the toilet during a bathroom break.

It's doubtful Howdy's halftime show will intercept the Super Bowl audience, but he admits the price for ad space is a deal.

In his words, "I'm charging $1.49 per commercial and I'll bring it down to 87 cents for people who buy in bulk."

The Super Bowl takes place Feb. 1.

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