Los Angeles, CA (WFN) -- "Playboy" founder Hugh Hefner has always been hip and now he's becoming more hip-hop.

That's according to video producer Ken Francis, who says the Playboy Mansion has become a big hangout for hip-hoppers like OutKast, Snoop Dogg and Ja Rule.

Playboy may have been around for 50 years but Francis -- who prefers to be called "Buckwild" -- thinks Hef can learn some lessons from rap music because, in his words, "Look at the videos! It's all about barely dressed women and excess."

Buckwild is doing his part by hosting a hip-hop show, "Buckwild," debuting Jan. 9 on the Playboy Channel, that features rappers discussing their sexual preferences.

He hopes Hef watch the show because it will prove "It's not all about skinny women with big boobs from the Midwest. A lot of guys like a fat, round, juicy ass."

"Buckwild" debuts Jan. 9 on the Playboy Channel.

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