Sacramento, CA (WFN) -- An expert on niche market businesses is making a shocking prediction: Within 20 years, someone will create sexy thong underwear for grannies.

Jennifer Basye Sander, co-author of "Niche And Grow Rich" (Entrepreneur Press) admits she's going out on a limb, but there's bound to be demand for a thong that absorbs urine spills in the next generation of sexy seniors.

She says oldsters in general are a great market to invent products for, because they've got money, specialized needs and there's not much out there for them.

Hence, the impending need for a product that's a sort-of Victoria's Secret version of adult diapers.

Sander says niche-oriented businesses are the best for entrepreneurs because they target demographic groups whose needs aren't being served, and therefore you don't have any competition.

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