Los Angeles, CA -- If you're wearing blue jeans right now, blame Devo.

Lead singer Mark Mothersbaugh freely admits the group imbeds subliminal messages in its music -- including telling people to buy jeans because they're "the uniform of the proletariat."

Devo's members also write soundtracks for commercials and TV shows like "Rugrats," and Mothersbaugh admits he has snuck secret messages such as "Question Authority" into those tunes.

He also says it's "entirely possible" he put the words, "sugar is bad for you" into a cereal commercial.

But why? Mothersbaugh claims Devo has been imbedding messages in songs for 30 years because the band likes to be subversive.

Devo is currently collaborating on soundtrack music for the TV show "Mind of the Married Man."

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