New York, NY -- An inventor hopes to be rolling in dough with his latest product: A machine that embosses words on pizza crust.

Inventor Rich Errera has come up with a product that makes it possible to turn pizzas into billboards and he hopes to sell the idea to Pizza Hut.

Errera thinks Pizza Hut will probably bite because not only will they be able to advertise themselves, they could advertise things like upcoming movies.

It sounds cheesy but Errera plans to debut his "Gourmet Impression" at The Pizza Expo industry trade show in Atlantic City October 2-3, which incidently kicks off "National Pizza Month."

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