New York, NY -- Who would you guess is more prudish: A 40-year-old woman or a 20-year-old woman?

You're right if you guess the younger gal, because according to a new marketing survey by DiMassimo Brand Advertising, ladies over 40 are much more lusty than their younger counterparts.

Some of the evidence...

-- 73 percent of women over 40 think Britney Spears' sexed-up image is perfectly OK, compared to just 52 percent of younger gals.

-- Sex-loving Samantha is the "Sex And The City" cast member most women over 40 identify with, while women under 40 are more likely to relate to buttoned-down attorney Miranda.

-- And, finally, older ladies would rather have one-night-stands with bad boys like Russell Crowe and Tommy Lee, but younger gals would rather bed sensitive guys like Tom Hanks and Tom Cruise.

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