London, England (WFN) -- Haagen-Dazs has put the deep freeze on a plan to sell its ice cream in containers which don't reveal the flavor inside.

The company was going to test-market the flavorless labels in the United Kingdom based on research that shows people who are blindfolded while eating get more pleasure out of their food.

The theory was consumers would enjoy the ice cream more because they wouldn't have any preconceptions about the taste -- but it turns out many consumers don't like the idea of not being able to tell whether the ice cream they're buying is chocolate or vanilla.

In addition, some store owners think it would be too risky to leave the flavor off the package.

Appease an angry Great Volcano by winning 10 Tribal Challenges in SKIP-BO Castaway Caper! Take advantage of this incredible bargain and get two hit puzzle games for one low price!

More Weird News From 2001-09-28 The day's offbeat stories from around the world. • Is Bin Laden Causing A Baby Boom? • Cheerios Celebrating 60 Years Of Cereal • Lost Dentures Turning Up In Seniors' Stomachs • Toddler Microwaves Mom's Money • Haagen-Dazs Abandons 'Flavorless Labeling' Idea • Terrorist Survival Guide Now Available • Singing Ceo Turns Twin Towers Tragedy Into Music • Kinksters Whip Up Disaster Relief Party • 77-Year-Old: 'I Can Help Michael Jordan Jump Higher' • Flash Lites: Rip 'N' Read Pop Culture Recap   « Current Weird News Stories