Job openings should be plentiful for demonstrators and product promoters. Employers may have difficulty finding qualified demonstrators who are willing to fill part-time, short-term positions. Product demonstration is considered a very effective marketing tool. New jobs should arise as firms devote a greater percentage of marketing budgets to product demonstration.

On the other hand, modeling is considered a glamorous occupation, with limited formal entry requirements. Consequently, those who wish to pursue a modeling career can expect keen competition for jobs. The modeling profession typically attracts many more jobseekers than there are job openings available. Only models who closely meet the unique requirements of the occupation will achieve regular employment. The increasing diversification of the general population should boost demand for models more representative of diverse racial and ethnic groups. Work for male models also should increase as society becomes more receptive to the marketing of men's fashions. Because fashions change frequently, demand for a model's look may fluctuate. Most models experience periods of unemployment.

Employment of demonstrators, product promoters, and models is affected by downturns in the business cycle. Many firms tend to reduce advertising budgets during recessions.