Announcers who are knowledgeable in business, consumer, and health news may have an advantage over others. While specialization is more common at large stations and the networks, many small stations also encourage it.

Employment of announcers is expected to decline through 2012, due to the lack of growth of new radio and television stations and consolidation of existing stations, but some job openings will arise from the need to replace those who transfer to other kinds of work or leave the labor force. Some announcers leave the field because they cannot advance to better paying jobs. Changes in station ownership, format, and ratings frequently cause periods of unemployment for many announcers.

Increasing consolidation of radio and television stations, new technology, and the growth of alternative media sources, such as cable television and satellite radio, will contribute to the expected decline in employment of announcers. Consolidation in broadcasting may lead to an increased use of syndicated programming and programs originating outside a station's viewing or listening area. Digital technology is increasing the productivity of announcers, reducing the time required to edit material or perform other off-air technical and production work.