Among the specialties in this field, school psychologists may enjoy the best job opportunities. Growing awareness of how students' mental health and behavioral problems, such as bullying, affect learning is increasing demand for school psychologists to offer student counseling and mental health services. Clinical and counseling psychologists will be needed to help people deal with depression and other mental disorders, marriage and family problems, job stress, and addiction. The rise in healthcare costs associated with unhealthy lifestyles, such as smoking, alcoholism, and obesity, has made prevention and treatment more critical. The increase in the number of employee assistance programs, which help workers deal with personal problems, also should spur job growth in clinical and counseling specialties. Industrial-organizational psychologists will be in demand to help to boost worker productivity and retention rates in a wide range of businesses. Industrial-organizational psychologists will help companies deal with issues such as workplace diversity and antidiscrimination policies. Companies also will use psychologists' expertise in survey design, analysis, and research to develop tools for marketing evaluation and statistical analysis.

Demand should be particularly strong for persons holding doctorates from leading universities in applied specialties, such as counseling, health, and school psychology. Psychologists with extensive training in quantitative research methods and computer science may have a competitive edge over applicants without this background.

Master's degree holders in fields other than school or industrial-organizational psychology will face keen competition for jobs, because of the limited number of positions that require only a master's degree. Master's degree holders may find jobs as psychological assistants or counselors, providing mental health services under the direct supervision of a licensed psychologist. Still others may find jobs involving research and data collection and analysis in universities, government, or private companies.

Opportunities directly related to psychology will be limited for bachelor's degree holders. Some may find jobs as assistants in rehabilitation centers, or in other jobs involving data collection and analysis. Those who meet State certification requirements may become high school psychology teachers.